On behalf of NärLjus, we created films about businesses in the Municipality of Ljusdal. We visited and interviewed entrepreneurs in the municipality from several different industries. From these interviews, we later cut several different types of videos with different purposes and adapted them to a variety of consumption habits.
We chose to do interviews to maximize the reach on social media and to create engaging content. The result was multiple shorter videos with the interview from each company and a longer documentary-type video.
What we did
Interviews which were later on cut in different formats
We showcased the diversity of companies and the business climate that exists in the Municipality of Ljusdal . We created films whose aim was to put the municipality’s entrepreneurs in focus. We also used dynamic imagery to capture and retain viewers’ interest. Of course, we combined the videos with sound design and music to maximize the audiovisual experience.